The Three Keys To Business Development

Today I’d like to talk about the three keys to business development and how you can put
the right bricks in place to build a solid foundation.

There are three main areas of business development:

• Innovation
• Quantification
• Orchestration

If done well these three key areas will help you build a solid foundation for you business.
Let’s talk about each one of these briefly…


Innovation should not be confused with creativity, which is the expression of ideas.
Innovation is taking these ideas and putting them into action. This is where a large
amount of your focus should be in the beginning and even throughout your business’
entire lifespan.


This, of course, refers to the numbers. We are talking about the value of your
innovation. The best way to gauge this is by your customer response. Look for positive
responses to identify what you are doing right-and then keep doing it. Look to your negative
responses to find out what you’re doing wrong-and then fix these issues. This will enable you to keep
growing and progressing with the needs of your customers and business climate in mind.


Once you’ve had a chance to find out what areas are working best, you can narrow down these
areas and concentrate on making them your stand out ideas. You shift your focus here to
get the most out of your business and to meet the needs of your customers.
If your seriously considering growing or expanding your business to the next level. We can help you work through these three areas to put together a franchise prototype for you.

In the next few lessons we are going to transition to discuss the 7 specific areas you need to
consider in a franchise prototype process:

• Primary Goals
• Strategic Objectives
• Organizational Strategy
• Management Strategy
• People Strategy
• Marketing Strategy
• Systems Strategy

These 7 areas will fine turn your plan for the ultimate level of success.