There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising.
The key to public relations lies in:
- Public relation or publicity
With a solid plan in place that encompasses all these areas, you’ll have a great approach to use public relations in the best way possible.
Public relations include all that is the media. Don’t limit yourself. The attention of newspapers, television, radio, magazines, bloggers, ezines and more can all be equally powerful. Online marketing is just as, if not more important than conventional media.
Here are the key steps to get noticed by the media:
Put together a press release for your company. Your press release should be relevant to your target market and address consumer interest, not just announce your business.
Be sure your press release includes at least one hook and one angle. Choose the most attention-getting and relevant information about your business to make sure the media person you are sending it to will be interested in reading it.
Write your press release in a professional format. With press releases you need a dateline, the most important information at the top, facts, figures and wrap it up with contact details including who and how. Print the press release on your letterhead.
Send your press release to all television and radio stations, local and metro newspapers, national newspapers, industry magazines and any other form of media that reaches your target market. Don’t forgot to include relevant blogs, ezines, press release submission sites and industry professionals.
More importantly than a perfect press release is to make sure you have addressed the needs of your target market in the products/services you offer and translated that clearly in your press release. If you are providing people a solution to a problem, a way to avoid a problem and an opportunity to enhance their life and/or business the media and public will be interested.
If you have a connection (or the ability to get a connection) with a celebrity, this can practically guarantee you’ll get attention. Make sure you are offered newsworthy information, and then follow up with media outlets to make sure they are publicizing that information.
“One of the most powerful techniques every business should use is free publicity. As the name implies, there is no cost, just the time and effort required to attract attention to your business.” Jay Abraham
Our FREE template can show you how to put together a press releases that works! Check out how the pro’s do it and craft the perfect press releases for your business today. Send me a message for more information.