Tag: direct response

How PR Equals Free Publicity

There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising.

The key to public relations lies in:

  1. Public relation or publicity
  2. Merchandising
  3. Promotions

With a solid plan in place that encompasses all these areas, you’ll have a great approach to use public relations in the best way possible.

Public relations include all that is the media. Don’t limit yourself. The attention of newspapers, television, radio, magazines, bloggers, ezines and more can all be equally powerful. Online marketing is just as, if not more important than conventional media.

Here are the key steps to get noticed by the media:

Put together a press release for your company. Your press release should be relevant to your target market and address consumer interest, not just announce your business.

Be sure your press release includes at least one hook and one angle. Choose the most attention-getting and relevant information about your business to make sure the media person you are sending it to will be interested in reading it.

Write your press release in a professional format. With press releases you need a dateline, the most important information at the top, facts, figures and wrap it up with contact details including who and how. Print the press release on your letterhead.

Send your press release to all television and radio stations, local and metro newspapers, national newspapers, industry magazines and any other form of media that reaches your target market. Don’t forgot to include relevant blogs, ezines, press release submission sites and industry professionals.

More importantly than a perfect press release is to make sure you have addressed the needs of your target market in the products/services you offer and translated that clearly in your press release. If you are providing people a solution to a problem, a way to avoid a problem and an opportunity to enhance their life and/or business the media and public will be interested.

If you have a connection (or the ability to get a connection) with a celebrity, this can practically guarantee you’ll get attention. Make sure you are offered newsworthy information, and then follow up with media outlets to make sure they are publicizing that information.

“One of the most powerful techniques every business should use is free publicity. As the name implies, there is no cost, just the time and effort required to attract attention to your business.” Jay Abraham

Our FREE template can show you how to put together a press releases that works! Check out how the pro’s do it and craft the perfect press releases for your business today. Send me a message for more information.

Direct Mail Marketing & Telemarketing is NOT All Bad

Today you’ll learn how to use direct mail marketing and yes, telemarketing to your full
advantage. I know, the word “telemarketing” might as well be four letters, but there is a
way to use telemarketing to help customers feel like they are getting personal attention and keep them from
blocking your number!

With the success direct mail marketing has had and the availability of computers, it
can be used as a powerful marketing tool for your success. Telemarketing is best for
high priced, high margin products/services.

First, here are the key steps to putting together a highly effective direct mail marketing
program:
1. List all benefits customers will get from the purchase of your products and
services.
2. Pick the single most powerful benefit out of that list.
3. Build an attention-getting headline around that benefit. Remember to use
“emotion”-fulfill their desire to be young, wealthy, popular or successful.
4. Develop a sales letter using the headline you created to grab attention, provide
information and motivate potential customers to act.
5. Put together supplementary items, such as a brochure, order form, reply
envelope or note that encourages them to read the letter.
6. Rent or purchase a mailing list.
7. Compare cost of mailing vs. cost per order.
8. Continue to test and refine your direct mail marketing plan.

As you go through this process you will see how direct mail marketing can help you find a local or even country-wide
target market to send letters or postcards to and draw in new clientele and customers.
Fine-tuning your marketing campaign will bring better results and therefore lower the
overall cost of your campaign.

Now, to be successful in telemarketing you need to:

• Put together a plan, so you know exactly what you want to accomplish during
the call.
• Develop a list of topics to discuss and the questions you want to present around
these topics.
• Input verbiage checking to see if you are calling at a good time.
• Include enough questions to keep the conversation interesting, but not too many
you don’t want to sound like you are interrogating them.
• Start with broad questions and narrow your focus as the conversation continues.
• Offer feedback to show them you are paying attention and appreciate their time.
• Don’t insult their intelligence or try to manipulate them.
• Listen first, talk second.
• Be relaxed and conversational.

Telemarketing doesn’t have to be the trauma it’s made out to be. You can put together
an honest, personal and effective telemarketing campaign that is endearing, informative
and gets the job done. Think of how you would want to be treated on a marketing call.
Ask your friends and family what they hate most about the telemarketing calls they get
and work hard to craft your plan in a much better way.

“When selling by telephone, you have approximately thirty seconds to convince the
customer to listen to you. You need an opening statement that captures their attention,
conveys who you are, what you want and why the prospect should listen.

” Jay Abraham
It’s easy to see how direct mail marketing and telemarketing can positively affect your
business by bringing in new customers and increasing the level of awareness about your
products, services and company branding.”

Our FREE test drive offers the resources and tools you need to work through these processes

together and build the best marketing plan for you.