Category: Direct Response Marketing

The Five Essential Keys To A Successful Marketing Campaign Launch

Today, we’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basic  5 essential keys down, you can use them over and over again.

The 5 essential keys are:

  • Define your Unique Selling Proposition (USP)
  • Put an effective sales offer to work
  • Avoid marketing pitfalls
  • Use a world-class marketing perspective
  • Implement and get results!

We’ll go through each one of these, so you can see exactly how to use them and how they can all affect the overall outcome of your marketing campaign.

Define your Unique Selling Proposition (USP)

Take the time to ask yourself some questions from the perspective of your potential customers/clients. What would it take to get their attention? What needs do they have that you can supply? What are the promises they want fulfilled?

Once you know the answers to these questions you can start putting together a plan to meet these needs. Then take a look at what USP your competitors are using to help you develop your own USP. Your USP is what you are “promising” your customers/clients. This is what’s going to set you apart from your competition…

Put an effective sales offer to work

To develop an effective sales plan, you need to:

  1. Put together a bold headline that gets immediate attention.
  2. Share the benefits of your products/services, speaking to your customers from their perspective.
  3. Identify the specific needs met by your products/services.
  4. Make it easy for customers/clients to do business with you, by removing the risk, offering guarantees, exceptional value and reducing the barrier to entry.
  5. Share your specific sales proposition, unique to your product or service.
  6. Walk your customers/clients through how they should respond and act.
  7. Motivate with a call to action.

What this all means is, you need to devise a plan that makes your products/services special and compels customers to buy. If they don’t feel like they NEED your product, they won’t buy. Your product or service needs to answer a question, solve a problem or feed an obsession.

You must provide them with all the information they need to make an informed and confident decision. Buyer’s remorse is one of the worst things that can happen.

Avoid these marketing pitfalls

There are 5 major marketing pitfalls many businesses fall into that you should avoid:

  1. Ignoring market tests and pushing on with an inaccurate plan.
  2. Offering an incomplete case or reasons to buy throughout your marketing plan.
  3. Failing to notice the needs of your prospective customers/clients.
  4. Failing to diversify your marketing options.
  5. Failing to get market opinions on your offers.

These are all marketing areas you should avoid. If you’ve been working through our lessons, avoiding these pitfalls should be easy and natural.

Use a world-class marketing perspective

A World-Class marketing perspective is vitally important, especially if you want to attract customers/clients from all over the world. You can do this with a number of different techniques, strategies and activities:

  • Keep a marketing journal and scribble down anything innovate you see.
  • Keep encouraging your marketing department, or yourself, to try new things and dump the ones that aren’t working.
  • Order from your own company under a different name and analyze the process of ordering, shipping, your online store, customer service and the products themselves. This will show you exactly where the areas for improvement are in the customer experience.
  • Read every quality ad you find and keep a file for future ideas to consider.
  • When out in public, watch how consumers behave in different situations and how they consider their purchases.
  • Step down a notch or two and work on the front lines with your sales and customer service staff.
  • Continuously acknowledge your staff, vendors and customers. Thanking them often, so they know they are appreciated.
  • Always listen to feedback from employees and customers/clients.
  • Continuously test markets, ads, and marketing techniques. This is the only way to stay successful, know exactly what’s working and more importantly, what’s not.
  • Offer more information in your marketing than anyone else does. The more information you offer, the more products/services you’ll sell.
  • A great marketing plan can only get better. Continue to fine tune and refine your marketing plan, based on testing results plus feedback.
  • Be classy in your marketing. Make sure your marketing/advertising fits your company image, brand, products/service and quality.
  • Improve your best marketing areas and drop those that aren’t working.
  • Focus on what you say, not how you say it. The best marketing ideas turn into the best marketing, naturally.
  • Develop all your ads, campaigns and sales materials with an attention to compelling factual information.

By using these techniques you can put your name out there to the world and become one of the top brands in your industry.

Implement and Get results!

The last area we are going to talk about is your best-satisfied customers. If your customers aren’t satisfied, you’ve wasted all your marketing resources and all chance of positive word-of-mouth advertising. You can satisfy your customers by:

  1. Providing quality products/services
  2. Providing high quality customer service
  3. Providing a low-pressure highly informative sales experience
  4. Taking all the risk away by offering a great guarantee
To generate more business here are a  few simple techniques that work every time:

  • Build your database with a contest.
  • Do regular mailings with sales, discounts, or other incentives.
  • Find other creative ways to keep your current customers coming back for more.

As long as the reward is directly related to your product or service, you can’t lose. Why not get started today? It’s so simple, seldom done, and it’s so profitable. And that’s the bottom line.” Jay Abraham

It is so simple! So, why aren’t you starting today? Need help?

We can help you put together a great marketing plan that will get you results. Guaranteed

How PR Equals Free Publicity

There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising.

The key to public relations lies in:

  1. Public relation or publicity
  2. Merchandising
  3. Promotions

With a solid plan in place that encompasses all these areas, you’ll have a great approach to use public relations in the best way possible.

Public relations include all that is the media. Don’t limit yourself. The attention of newspapers, television, radio, magazines, bloggers, ezines and more can all be equally powerful. Online marketing is just as, if not more important than conventional media.

Here are the key steps to get noticed by the media:

Put together a press release for your company. Your press release should be relevant to your target market and address consumer interest, not just announce your business.

Be sure your press release includes at least one hook and one angle. Choose the most attention-getting and relevant information about your business to make sure the media person you are sending it to will be interested in reading it.

Write your press release in a professional format. With press releases you need a dateline, the most important information at the top, facts, figures and wrap it up with contact details including who and how. Print the press release on your letterhead.

Send your press release to all television and radio stations, local and metro newspapers, national newspapers, industry magazines and any other form of media that reaches your target market. Don’t forgot to include relevant blogs, ezines, press release submission sites and industry professionals.

More importantly than a perfect press release is to make sure you have addressed the needs of your target market in the products/services you offer and translated that clearly in your press release. If you are providing people a solution to a problem, a way to avoid a problem and an opportunity to enhance their life and/or business the media and public will be interested.

If you have a connection (or the ability to get a connection) with a celebrity, this can practically guarantee you’ll get attention. Make sure you are offered newsworthy information, and then follow up with media outlets to make sure they are publicizing that information.

“One of the most powerful techniques every business should use is free publicity. As the name implies, there is no cost, just the time and effort required to attract attention to your business.” Jay Abraham

Our FREE template can show you how to put together a press releases that works! Check out how the pro’s do it and craft the perfect press releases for your business today. Send me a message for more information.

Direct Mail Marketing & Telemarketing is NOT All Bad

Today you’ll learn how to use direct mail marketing and yes, telemarketing to your full
advantage. I know, the word “telemarketing” might as well be four letters, but there is a
way to use telemarketing to help customers feel like they are getting personal attention and keep them from
blocking your number!

With the success direct mail marketing has had and the availability of computers, it
can be used as a powerful marketing tool for your success. Telemarketing is best for
high priced, high margin products/services.

First, here are the key steps to putting together a highly effective direct mail marketing
program:
1. List all benefits customers will get from the purchase of your products and
services.
2. Pick the single most powerful benefit out of that list.
3. Build an attention-getting headline around that benefit. Remember to use
“emotion”-fulfill their desire to be young, wealthy, popular or successful.
4. Develop a sales letter using the headline you created to grab attention, provide
information and motivate potential customers to act.
5. Put together supplementary items, such as a brochure, order form, reply
envelope or note that encourages them to read the letter.
6. Rent or purchase a mailing list.
7. Compare cost of mailing vs. cost per order.
8. Continue to test and refine your direct mail marketing plan.

As you go through this process you will see how direct mail marketing can help you find a local or even country-wide
target market to send letters or postcards to and draw in new clientele and customers.
Fine-tuning your marketing campaign will bring better results and therefore lower the
overall cost of your campaign.

Now, to be successful in telemarketing you need to:

• Put together a plan, so you know exactly what you want to accomplish during
the call.
• Develop a list of topics to discuss and the questions you want to present around
these topics.
• Input verbiage checking to see if you are calling at a good time.
• Include enough questions to keep the conversation interesting, but not too many
you don’t want to sound like you are interrogating them.
• Start with broad questions and narrow your focus as the conversation continues.
• Offer feedback to show them you are paying attention and appreciate their time.
• Don’t insult their intelligence or try to manipulate them.
• Listen first, talk second.
• Be relaxed and conversational.

Telemarketing doesn’t have to be the trauma it’s made out to be. You can put together
an honest, personal and effective telemarketing campaign that is endearing, informative
and gets the job done. Think of how you would want to be treated on a marketing call.
Ask your friends and family what they hate most about the telemarketing calls they get
and work hard to craft your plan in a much better way.

“When selling by telephone, you have approximately thirty seconds to convince the
customer to listen to you. You need an opening statement that captures their attention,
conveys who you are, what you want and why the prospect should listen.

” Jay Abraham
It’s easy to see how direct mail marketing and telemarketing can positively affect your
business by bringing in new customers and increasing the level of awareness about your
products, services and company branding.”

Our FREE test drive offers the resources and tools you need to work through these processes

together and build the best marketing plan for you.

Direct Response or Bust!

Direct response marketing is, marketing that demands a direct response from your
potential customers. This type of marketing is used to answer questions, present your
branding, products and the reason you do what you do. Customers love this, as they are
offered the opportunity to respond and engage, whether that be in the way of signing up for a
newsletter, posting a comment on your site or blog, or purchasing a product from you.
So, what does direct response marketing look like? Well, it comes in many forms,
including:

• Direct mail
• Print ads
• Radio and TV ads
• Coupons or other incentives
• Telemarketing

Some of the advantages of direct marketing are:

• Its a great way to use free time during lulls in business
• Productive way to communicate and empower you to create more relationships
• An excellent way to up-sell and cross-sell to current customers
• Low cost way to hustle up new business
• Used as leverage to turn small sales into large sales
• Supplement your current marketing program
• Cost-effective way to reach target markets
• Offers measurable results
• Reach outside your local area for new business
• Increase the effectiveness of your sales force

These are all the great things that can come from just taking a few simple steps towards putting
together a direct response marketing plan and executing it.

“I honestly don’t think you’ll ever find a safer, lower-risk, higher-profit method of
increasing your business or profession than direct-response marketing.

” Jay Abraham
Direct response marketing is one of the best ways to launch your business on a large
scale and reach out to everyone in your target market whether they are in your local
area or not.”

Our FREE test drive can help you put together a great direct response
marketing plan and get you on your way to heightened success.

Comment below if you’d like to take a deeper dive into direct response marketing and I will drop the link in…