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The Three Keys To Business Development

Today I’d like to talk about the three keys to business development and how you can put the right bricks in place to build a solid foundation. There are three main areas of business development: • Innovation • Quantification • Orchestration If done well these three key areas will help you build a solid foundation for you business. Let’s talk about each one of these briefly… Innovation Innovation should not be confused with creativity, which is the expression of ideas. Innovation is taking these ideas and putting them into action. This is where a large amount of your focus should

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Expand the Life of Your Business

Today I want to talk about the life cycles of your business and how to get the most out of each cycle while also extended the lifespan of your business. The four different stages of a business life cycle are: • Infancy • Adolescence • Growing Pains • Maturity We’ll talk a little about what each of these cycle’s means and how they can each help expand your business’ lifespan. Infancy This is generally considered the technician’s phase, which is the owner. At this point, the relationship between the business and the owner is that of a parent and new

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Finding the Right Support for your Business

Today I’d like to talk to you about the different types of support staff you need and what makes them so important. There are essentially three key roles that need to be filled to set your business up for success: • The Technician • The Manager • The Entrepreneur All of these roles need to be implemented simultaneously by different people with the right talents to see the most success. It’s all about balance. The Technician This person represents the present and all that needs to be done for the physical aspects of the business building process. They are the

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Are You Aiding & Abetting E-Myths?

We are going to embark upon a journey through the world of e-myths and debunk them to help you avoid falling into an e-myth trap. First, let’s take a minute to talk about what an e-myth is. An entrepreneurial myth, or e-myth, is an assumption that anyone can succeed at business with: • Desire • Some capital • Projecting their targeted profit This sounds great, but it’s just not realistic. Think of starting a business as a marathon. Sure, everyone starts out of the gate at record pace, but after a few miles people start slowing and some drop out

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The Five Essential Keys To A Successful Marketing Campaign Launch

Today, we’re going to go through the 5 essential keys to a successful and reusable marketing campaign launch. Once you have these basic  5 essential keys down, you can use them over and over again. The 5 essential keys are: Define your Unique Selling Proposition (USP) Put an effective sales offer to work Avoid marketing pitfalls Use a world-class marketing perspective Implement and get results! We’ll go through each one of these, so you can see exactly how to use them and how they can all affect the overall outcome of your marketing campaign. Define your Unique Selling Proposition (USP)

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